Joe Ribaudo
I help companies of all sizes launch and scale partner programs without complexity.
I work across the full partner landscape: MSPs/MSSPs, service partners (agencies, auditors), strategic alliances, system integrators, ISVs, VARs, franchises, and distributors in building the frameworks that make partner marketing scalable rather than reactive: activation models, enablement programs, and co-sell motions with hyperscalers like AWS.At every stop, the through-line has been the same: take a partner function with no infrastructure and build what’s missing: attribution, enablement, and activation.Day to day, that work spans GTM planning, field marketing, SaaS demand generation, ROI and attribution frameworks, and hands-on execution with AWS and other strategic alliance programs.
I put 25+ years of marketing and product experience into Accolade, a personal career management app I designed and built solo.Accolade helps turn your real work into promo packets, self-reviews, résumé bullets, and interview stories — exactly when you need them. Whether you're growing in your role, searching for your next one, or coaching others, Accolade meets you where you are.